![]() Surprisingly, that iconic photo of ASAP Rocky wasn’t shot by a member of the ASAP Mob or by a professional photographer hired by a record label. It was shot by Brock Fetch, an untrained film photographer who was personally flown out by the Mob to shoot the cover and document the last recording sessions for ASAP Rocky’s groundbreaking debut, which is finally dropping on streaming services today to celebrate its 10 th anniversary. Rocky will be performing the entire tape live as the headliner at ComplexCon, which hits Long Beach on November 6 and 7. “It wasn’t just: ‘Fly out, here’s a photo studio, and let’s get this cover shot’ type of thing. It was very special,” remembers Fetch, who developed a close personal relationship with Rocky and ASAP Yams long before the cover shoot. “These kids were all staying in a huge unfurnished apartment where there were just two couches. ![]() People were sleeping on foldouts and blow-up mattresses but everybody was there. ![]() There were people playing Xbox in one corner and then people rapping in another corner with a producer. It was the beginning of this whole thing. I didn’t come in with a specific cover shot in mind nor was I just shooting photos until I nailed it. ![]()
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